Marketing Your Business Online: A Simple Guide

 

There’s no getting around it: if you want any kind of an edge in today’s business world, you need a firm hold on your online marketing.

But how do you go about it?

Where do you start?

Join us, today, as we take a closer look at how you can use online marketing to improve your online business.

Online Marketing: A Cosmetic Surgeon’s Guide
So you’re asking “How can I market my business online?”

Using cosmetic surgery as a example, let’s take a look at some of the notes you’ll need to hit for a successful online marketing campaign.

Keep It On Brand

Just because you’re online, does not mean you do not have to play by the same rules.

Whether it’s your logo, social media content, or a promotion, always make sure to use content that is consistent with the look and tone of your business.

Cosmetic surgery operations often tend towards smart, professional designs. Make sure not to drift too far away from your company’s basic look.

Consider SEO

Search Engine Optimization, or SEO, is one of the most popular digital marketing tools of the last ten years.

The idea is simple enough: an agency takes the copy from the front and back-end of your website and optimizes it for searchability.

They do this by using specific “key words” related to each page, and spacing them out according to specific standards. This, in turn, makes the page appear more “valuable” to search engines looking for sites relevant to different searches.

If a page is about “penis extension”, for instance, SEO peppers this phrase into content so that search engines like Google recognize the page as about that topic.

Go Social

The idea that social media is mostly a place for taking quizzes and sharing pictures of babies is a thing of the past.

Social media management is one of the fastest-developing realms of online business marketing.

And it’s easy to see why: businesses can respond directly to customer issues and reviews. What’s more, viral marketing and trends give someone with a social media profile the opportunity to see their names up in lights, online.

Invest in PPC

Of course, there are opportunities to pour your money into online marketing you’re doing.

Pay Per Click advertising (or PPC) is one of the best there is.

An efficient way of speeding up the marketing process, PPC operates according to one simple rule: you pay for each click made on your advert.

This is an excellent way to promote your online marketing campaign. From breast enlargement to rhinoplasty, promote your site with PPC to be more effective, especially in the beginning.

Discover The Benefits Of Online Marketing
Marketing your business online is the easiest way to reach out to hundreds of potential clients within your industry.

And, thanks to today’s article, you now know exactly how to use it in your business.

Whether you’re a plastic surgeon or a paper salesman, there is no excuse for not utilizing and optimizing your online presence.

Get Growing With Hydroponic Gardening

Within the last few years, hydroponics has become a popular way to garden fast and efficiently.

And thanks to its low barrier of entry, you can start a hydroponic garden with ease.

All you need for your brand new garden is the right system, atmosphere, and soil. Ready to learn more about how you can start gardening today? Keep reading.

Get Growing With Hydroponic Gardening
1. Pick Your System

Your first step in growing your gorgeous new greenery is to pick what type of system you want.

Traditional gardening may require a bit less research, but the results are not as strong. Finding the right hydroponic systems will take a bit more time, but it’ll be worth it.

Before you go about picking your system, let’s go over the two primary hydroponic systems.

Media-based systems use flowing water and allow the plants to sway freely.

Comparatively, water-based is exactly what you may think. It’s the closest thing you’ll find to the plant-in-pot gardening method. It may also use flowing water, but it depends on what you ‘re trying to grow.

Both systems have their own unique sets of benefits.

Determine the best system for your needs by considering the following few factors.

First, what are you trying to grow? There are certain systems that are better suited for certain plants and vegetables. Lettuce, for instance, tends to grow better in a media-based environment.
Next, where are you growing? If you’re going to grow in a greenhouse, you’ll need a different system than if you’re growing on your deck or for your walkway.
Finally, what are your resources? This includes atmosphere, growing area, and types of soil.
2. Finding the Right Environment

The great thing about hydroponic gardening is that you can do it pretty much anywhere.

Setting up your system is rarely very invasive, so even if you just want to grow some basil on your windowsill, you can.

That said, you ‘ll still want to follow the basics of traditional gardening.

Make sure that your plants have plenty of access to direct sunlight. Water is only part of the equation, after all. You can not expect your plants to grow in a dimly-lit area.

You’ll also want to make sure you’re regularly maintaining your hydroponic system. This entails a few different things depending on which method you’re using.

If you’re using the drip method, for instance, make sure the pumps are working as intended. The same can be said of similar methods, such as the ebb and flow method or even the wick system.

The latter system is great for those with a tight budget and little space. All you need to do is purchase a wick and let it drip onto your plants.

3. Building or Buying?

As you can see, hydroponic gardening is surprisingly simple. Now, you may be asking yourself whether to buy a system or build one of your own.

If you buy a system, you’ll know exactly what you’re getting. No need to do the extra research about best materials. Just set your plants, water, and watch them grow.

But building a system can be fun and make the project feel more personal. You can also build a system specifically for whatever type of plant you’re planning to grow.

Now, what are you waiting for? It’s time to start growing! Whether you’re looking for better water quality or want to create your own garden, hydroponics make growing easy.

5 Ways to Know if HVAC Training is Right for You

If you’re thinking of enrolling in an HVAC training school, you may be wondering if it’s right for you. Here are 5 ways to know it’s the right choice.

Job openings for HVAC technicians are expected to grow by 9% in the next year – meaning attending a training school is an excellent choice to ensure you get a job right out of the gate.

1. You’re Great At Time Management
In the HVAC field, you’ll be handling multiple jobs at once, fielding calls left and right, and answering queries and quote requests throughout the day.

Attending a training school will help you manage your time, and you will learn how to do it.

2. You’ve Got Mechanical Skills
Of course, your mechanical know-how does not have to be perfect when you’re starting out at a school, but you need to be comfortable around tools.

Familiarize yourself with basic terminology, and look into shadowing an HVAC technician before you start leg up.

3. You’re Physically Strong
Gym classes usually are not a part of the course listings of an HVAC training school – but because you ‘ll be lifting heavy equipment, going up walk – up flights of stairs in apartments, and lugging your tools around, make sure you’ re taking care of your body.

Plus, since many HVAC technicians work alone, there’s not a lot of help when it comes to the heavy lifting – and with the long days of job requires, working out will build stamina.

4. You’re An Excellent Problem Solver
Though HVAC training school courses will teach you how to fix problems, you’ll need to be able to do your work says it’s time to go.

You also need to be able to keep a level head in high-stress situations. Doing so will help you to keep a clear head, making the solution to the task at hand easier to find.

You’ll have to get creative, innovative, and tap into your industry HVAC problems out there.

5. You’re Great At Customer Service
In training school, you’ll quickly learn that not every job – or every client – is easy. Whether you’re working with a business or an individual, think of every call as a chance to improve your reputation – and therefore, gain new clients.

You should have a pleasant demeanor, keep the promises you make to customers, and have the patience to be able to explain what the problem is with their HVAC systems (in plain English) and your ideas about how to fix it.

The Artist’s Brain: Explained by Science

We’ve always known artists are a little different.

They think, talk, and work differently than the rest of us. Most of them even dress differently.

It should come as no surprise then that the most recent scientific studies show that artists’ brains are distinctively different than the rest of the population.

Dr. Rebecca Chamberlain of KU Leuven University in Belgium have noticed that most visual artists described “seeing” their work in their heads before they ever put pen to paper or brush to canvas.

She suspected that there are fundamental differences in artists’ brains. So she did what any self-respecting scientist would do: she led an experiment to find out.

In the study, researchers have 21 art students and 23 non-artists complete a number of tasks. During each task, they scanned their brains through a process called voxel-based morphometry.

Voxel-based morphometry is a neuroimaging technique that lets the scientists identify differences in the brain structure between individuals.

And through these experiments, Dr. Chamberlain made a few important discoveries.

Changes in structure
The brain scans show that artists’ brains had some distinctive differences.

Most notably, they have more gray matter in the parietal lobe. Specifically in a structure called the precuneus.

The parietal lobe processes information from the senses. This region is responsible for our visual and spatial reasoning.

According to the study, individuals with more developed visual reasoning are better at creating pictures in their head.

This suggests that before a painter even dips their black velvet brushes into the paint, their painting already exists in the parietal lobe. This inner picture guides the artist in a way that nonartists can not emulate.

Nature or nurture?
These findings raise an important question. Are artists better at drawing because they have an enlarged precuneus? Or has their precuneus increased in size after years of training?

Certainly, our habits can change our brain structure over time. Just like with our muscles, we brain changes with exercise.

Dr. Chamberlain states, “It falls into line with the evidence that the focus of expertise really does change the brain. The brain is incredibly flexible in response to training and there are huge individual differences that take into account tap into. ”

But could it be possible that artists have an enlarged parietal lobe before they even start honing their craft? Are certain people innately predisposed to be artists?

Determining this would require a much longer study with a larger sample size.

Scientists would need to study subjects before they even begin practicing their artistic skills. The study would then follow them through all of their training, comparing changes in their brain structure to non-artists.

Such a study would take decades and is unlikely to attract much interest in the way of funding.

The myth of the Right side
For a long time, the common understanding of brain structure is that the left hemisphere is more analytical and the right side is more creative. Therefore, more creative people have a more dominant right hemisphere.

However, according to this study, artists have increased gray matter on both sides of their brain. This is a significant blow to the myth of right-brain dominance.

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How Solar Thermal Panels Help Schools Save Money

Renewable sources of energy are essential for ensuring a sustainable future. But that’s just one of many upsides to installing solar thermal panels.

The savings to be with switching to solar are immense and large institutions stand to save the most. Here are a few solar thermal panels can help schools and colleges save money.

School Layouts Mean a More Cost-Effective Installation
Unsuitable roofs are one of the biggest arguments against solar panels. Angled installations do not get consistent sun and residential areas are more shaded. This means a solar system installation is less cost-effective than it could be.

Schools do not have this problem. The typical layout of a school is perfect for solar installation. School buildings often have roof roofs and plenty of unshaded space. This means greater solar panel output and greater savings for the school.

Reduced Operating Costs
The cost of energy consumption is calculated by determining the cost per unit of energy. These units are called megawatt-hours or kilowatt-hours. For context, the rate of energy consumption is measured in kilowatts or megawatts.

As of 2016, solar is the cheapest energy resource in the world. In other words, it’s the energy resource with the lowest cost per kilowatt-hour.

What’s more, large-scale installations save the most money. In 2016 Dubai sets the world record for the lowest-cost solar energy. Their massive solar array bid at under 3 cents per kilowatt-hour.

Schools and colleges often have sprawling campuses. This means they stand to benefit more than most from going solar.

Solar Energy Is Consistent
Energy costs are notoriously inconsistent.

Grid energy prices are trending upwards at a gradual but steady rate. And with natural gas prices only likely to increase, this trend is here to stay.

Electricity prices also fluctuate depending on the time of the month, season, or year.

Solar energy is consistent – the only cost being the installation and upkeep of the system. Installing solar thermal panels helps insulate the school against energy rate fluctuations and increases. The more consistent the school’s energy costs, the easier it is for the school to plan and budget for the future.

Going Solar Will Improve the School’s Brand and Drive Enrollment
Young people are the most environmentally conscious in the world. Studies have found that youth are not shy about demanding a sustainable futures and believe that investment in renewable energy is critical to achieving it.

Committing your school to sustainable practices improves its image. This, in turn, makes it more attractive to socially-conscious students.

Additionally, people associate schools and colleges with innovation and forward-thinking. Using the newest and most efficient form of energy will flag your school as a progressive establishment.

Solar Thermal Panels Are a No-Brainer
Switching to solar is not just great for the environment. Installing solar thermal panels will save your school money and upgrade your brand. And with schools like Yale and Princeton running solar on-site, you’d be in good company.

Out and About in La Plagne: Get Busy Off the Snow

Out and About in La Plagne: Get Busy Off the Snow

As any avid ski enthusiast knows, ski holidays are not just about shredding powder each day. After a long day on the slopes and once the sun goes down, there is nothing better than soaking up the atmosphere at the resort and mingling with other powder hounds.
One of the best places for events and après ski is, unquestionably, the famous resort of La Plagne in the Paradiski region. In my humble opinion, it is the best pick of the resorts for a group of lads looking for fun and adventure – this is because it has all kinds of fun activities that you might not normally try at home. Additionally, it boasts fantastic ac-commodation, so you can also spend time unwinding/nursing a hangover in your chalet. La Plagne has plenty of entertainment to choose from each night, but the some of the best events take place in a lively venue named Splitting Feathers.

 

Splitting Feathers is a brand new bar, which is conveniently located at the entrance to Plagne Bellecôte. It has an electric atmosphere every night of the week and a huge se-lection of beers, spirits, soft drinks, hot drinks and food – everything you could need after an exhilarating day on the mountain! Here are a few of the best ways to let loose in this venue.

Karaoke

Sink a few beers for some courage and then get up on stage and sing your heart out with your mates. The great thing about karaoke on holiday is that you’ll never see your audience again, so there’s no need to hold back. This is a barrel of laughs and most per-formers do not take themselves seriously, but keep in mind that the prize for best singer is a bottle of champagne. So get practising beforehand in your chalet! La Plagne’s greatest karaoke act is just waiting to be found…

Pub Quiz

Put your heads together or perhaps split into different teams for the brilliant pub quiz, which will put your trivia knowledge to the test. This is an excellent way to unwind and soak up the warm and friendly atmosphere inside Splitting Feathers, as everyone gets involved and the excitement can escalate rather quickly. There are also superb prizes from a few of the local businesses, such as a free trip on the Tyrolean Zip Wire. What’s more, this is an opportunity to sample the bar’s “resort-famous” home-made curry or to share a plate of nachos.

Bingo

This is not like the bingo your nan plays! Bingo in Splitting Feathers takes the typically quite sedate game and ramps it up a few levels by offering free shots for lines and house. You are sure to walk/stagger away from the bar, feeling very merry and content. Again, bingo is a great time to order some food from the bar and sample the wide range of booze that’s available (there may even be some ale on draft).

I love Splitting Feathers in La Plagne, as there is such a fun vibe and there are so many activities on offer. Of course, there are also plenty of other options in and around the area, which are easily accessible from your chalet. La Plagne has a lot to offer for young groups, and fun times are easy to find!

Sophisticated Sightseeing in Sliema

Sophisticated Sightseeing in Sliema

Whether it’s art galleries you’re after or strolling around amazing churches, the atmospheric coastal town of Sliema offers a wealth of sights for culture aficionados.
Unwind while our Malta Airport transfer whisks you away on a pleasant 20-minute drive to the heart of Malta’s culture capital, where you will be able to explore the historic town of Sliema at your own pace.

 

Visit Remarkable Churches

Sophisticated travellers will appreciate a wander around one of the many stunning churches that this tiny Catholic country has to offer. The Chapel of Our Lady of Graces is well worth a visit. Dating back to 1802, it is the oldest church on the island and is home to two wonderful paintings by Italian Baroque artist, Mattia Preti.

A few streets away, the stunning neo-gothic façade of the church of Our Lady of Mount Carmel cuts an impressive figure from its vantage point overlooking Balluta Bay.

When you’re ready, you can take a quick stroll to the impressive Our Lady of the Sacred Heart, which boasts five works of art by the Maltese painter, Giuseppe Calì.

Perhaps the most striking church is the Baroque Stella Maris Church, which houses a statue of the Virgin Mary.

If you’re lucky, you may even get to witness these spectacular churches in all their glory during the village festivals, which are celebrated from July to September.

Christine X Art Gallery

Art lovers will not be disappointed with this glorious gallery. Formerly known as Artitude, this wonderful little gallery boasts a number of avant-garde abstracts, contemporary interpretations of the Maltese landscape and figurative work by local and foreign up-and-coming artists. Occasionally, the gallery hosts temporary exhibitions that feature local and international artists.

The Salesian Theatre

Just over a century ago, the Juventutis Domus opened its doors with the intention of giving young people a space to create new ideas. Not much has changed since then, as the Salesian Theatre is still considered the artistic and cultural soul of the country.

Each year, this cosy venue hosts a number of live music events, ranging from classical to jazz music. Theatre and art buffs will not be disappointed either, as a number of plays and contemporary art exhibitions take place in the venue on a regular basis.

Folklore Night at the Limestone Heritage Park and Gardens

Enjoy a sultry Mediterranean night in the open air whilst you relax with a glass of red wine and enjoy an evening of traditional music and dancing in Malta’s most unique venue.

Set in impressively landscaped grounds, the Limestone Heritage Park is perfect for a night under the stars. Enjoy the freshest and most authentic Maltese gastronomy, such as crispy traditional bread that’s been dipped in olive oil, tangy goats’ cheese and tempting beef olives. And why not wash down these delicacies with a glass of local wine? If you’re looking for entertainment, you’ve come to the right place: dancers and musicians will perform local dances such as the Maltese Frejgatina (Fishermen’s Dance) and the Farmer’s Dance. The hospitality and friendliness of the Maltese people ensure that this will be an unforgettable night.

How to Get to Sliema

Valetta is the only airport on this tiny island, ensuring that you are never far away from your destination. The flight time from the UK is around three hours, and Malta is served by a number of carriers, including easyJet, Ryanair and Monarch.

Avoid the hassle of looking for a taxi on arrival and pre-book a Malta Airport transfer online. You’ll be sure to start your holiday in style when one of our expert drivers takes you on a pleasurable 20-minute drive to Sliema.

Savour the Flavours of Sliema

Savour the Flavours of Sliema

Once a tiny fishing village, the town of Sliema has grown to become the veritable gastronomic capital of Malta. From typical Maltese dishes to Asian fusion, you’re sure to find a restaurant to suit your palate and your wallet in this delightful town.
Situated only 20 minutes away from the airport, you can easily travel from terminal to table with one of Shuttle Direct’s transfers from Malta Airport. Our knowledgeable local drivers will be delighted to whisk you away to a restaurant that tickles your taste buds.

 

Our Top Picks

We have hand-picked some of the best restaurants in Sliema for sophisticated travellers and foodies alike. Check them out!

Il Merill

Dine in the tranquillity of this secluded family-run restaurant, which is located near Sliema’s waterfront.

Named after Malta’s national bird, – the blue rock thrush – this intimate restaurant offers a variety of traditional dishes from Malta and from the rest of the Mediterranean. The dishes, which are lovingly prepared by the head chef Patrick, are very generous in size, so only dine here if you’re hungry! The large portion sizes ensure excellent value for money.

L’Artiste

For lovers of fine Italian dining, L’Artiste will not disappoint.

Situated at the beginning of the Tigne Peninsula, this intimate family-run eatery offers the perfect setting for a romantic meal.

At the front of the house, the restaurant manager Gino will make your evening extra special with his witty repartee. He takes genuine pride in advising diners on the best dishes and, as an added bonus, he may even serenade you with his wonderful guitar playing.

In the kitchen, chef Steve Schembri passionately recreates local and Italian dishes with a contemporary twist. There is also something special on offer for wine lovers, who will be spoilt for choice when they behold the restaurant’s exhaustive wine list.

Rocksalt

Serious foodies will love this unique concept café. Situated on the densely packed Tigne seafront, which is where many restaurants jostle for attention, this atmospheric café-cum-wine bar stands out against the crowd.

Rocksalt is famous for its stunning and elaborate dishes, and also boasts a carefully crafted ambience. For those looking to sample the crème de-la crème of cuisine from France, Greece, Italy and Spain, then this restaurant is the place to go.

If you’re impressed by the food, you can also bring some home, as the café boasts a recently opened delicatessen store, where you can buy a selection of high-quality products.

Medasia Fusion Lounge

Situated bang in the middle of Sliema’s coastal road is the unlikely location for this chic gastro-lounge.

As its name suggests, this bold eatery offers an exotic combination of Mediterranean and European cuisine. If you want to sample the culinary delights from Japan, Thailand and China, which are all prepared with a distinctly European flair, this is the place for you!

Charles Grech Bistro

Highly reputed in Malta, the Charles Grech brand took the country by storm with the opening of its first café in Valletta.

The restaurant in Sliema continues to wow diners with its sophisticated French cuisine. This eatery boasts a menu consisting of everything you’d expect from a Parisian bistro, including foie gras and beef tartare that has been cooked to perfection.

African Safari – Kenya Safari Tour has Received Huge International Attention!

African Safari – Kenya Safari Tour has Received Huge International Attention!

There are many reasons why visiting the African safari has appeared as a top choice these days for many tourists. This continent is now receiving a good flow of tourist population. Especially the east African regions and the safaris located there are receiving a good flow of tourists. People coming to South Africa and Kenya like countries cannot even resist paying a visit to the Kenya safari. There are so many things to see, explore and feel when you are opting for an African safari tour. Your tour planner can arrange everything for you. And this is where the tourists are enjoying maximum convenience during the Kenya safari tour. Some time the question may rise in mind is that what are the reasons that drive so many people to explore Kenya safari?
Well, the contrasting wilderness you find at the Kenya safari is what you are surely not going to feel while exploring the wildlife at other parts of the world. If you are looking for a breathtaking leisure or holiday in the African region, then a tour to the Kenya safari can make it happen for you. Kenya is surely the land in Africa where every expectation can exceed! This is the place where you can explore the savannah planes and can find the zebras and the wildebeest dwelling and thundering. And when you are looking for more, then Masai Mara is the place that can really draw your attention at the first instance.

 

If you are keen enough to move for the sandy beaches, then Kenya is having places like Malindi, Watamu, Galu and Diani to display before you. These places are best for beach vacation. At these places, you can see the palm trees that use to sway in a gentle manner due to the gentle breeze coming from the ocean side. As far as Kenya is concerned, this part of the world is often considered as the land of beauty and diversity. And once you are at the spectacular Kenya safari during the yearly migration time, you are surely going to receive a mesmerizing experience.

The abundance of wildlife at the Kenya safari can really make you feel great about your presence at this place. You might have ever imagined for such a tour to a safari where you can see so many things happening around you. The landscapes and the animals here are well protected. There are agencies which are working very seriously to safeguard these natural treasures. Even for the discerning guests, Kenya safari can bring so many things to cheer about!

Due to the constant management efforts, a proper balance has been established between the wildlife preservation and humans. Due to these efforts Laikipia and Lewa like conservancies have come into existence. The local conservation efforts have really made it possible! This type of success has surely managed to bring international attention towards Africa safari. And now the time has come for you to explore the real charm of Kenya safari simply by being there.

Athletic and Après Ski Adventures in La Tania

Athletic and Après Ski Adventures in La Tania

If it’s an adrenaline rush you’re after, then La Tania is the perfect place for you. Nestled in the prestigious Three Valleys ski area and only two lift rides away from the swanky resorts of Mèribel and Courchevel, you’re sure to have plenty of fun both on and off the piste!
With a variety of pistes to choose from, you’ll definitely be spoilt for choice here. For a double dose of excitement and adventure, you could try the piste which runs through the gorgeous woodland. Just make sure that you don’t forget to pack your winter sports travel insurance, and you’ll really be ready for anything.

 

After a long day of skiing, you’re going to need some fun downtime. We’ve put together a list of the most stylish places to see – and to be seen in – for the wildest après ski events.

The Drop Inn Bar

This is the newest and funkiest place in Courchevel. With a friendly, chilled-out vibe and a pool table, this is a great place to relax. Check out Wine Wednesdays, on which each glass will only set you back three Euros… oh, and you’re sure to be pleased with the fantastic selection of wines from all over the world.

La Taïga Lounge

If it’s excellent food you’re after, La Taïga doesn’t disappoint. This alpine-style restaurant and cocktail bar is located in La Tania, and boasts the most tantalising Savoyard cuisine. This place attracts a more sophisticated crowd, and is bound to get packed when live bands play at the weekends.

Pub Le Ski Lodge

If you’re looking for down-to-earth food, you’ll love this pub with an alpine twist. Pub Le Ski offers a range of favourites, such as speciality burgers, ribs, chilli, pasta, salads and sandwiches in a relaxed atmosphere. Thanks to its daily happy hours and après ski events on its heated terrace, this venue is very popular among young adults who are looking to let loose on their holiday. What’s more, there are themed nights, 4 big-screen TVs and regular live music performances.

Bouc Blanc

This huge restaurant has an open air sun deck, which can accommodate up to 400 people. On cold days, there is indoor seating on two levels. The service here is surprisingly quick – you can even get a cooked-to-perfection steak in only three minutes! This is a great place to chill out for lunch, and a favourite among tourists and locals alike.

Don’t Forget…

If you’re a real thrill seeker who loves nothing more than death-defying snowboarding, adrenaline-raising cross country skiing or gravity-busting tobogganing, make sure you stay safe with winter sports travel insurance. If you take the necessary precautions before jetting off on your athletic getaway, you can be sure that your winter sports travel insurance won’t let you down – and you’ll enjoy your adventures all the more!