5 Multilingual SEO Tips for Marketing Translations

 

If your website appeals to an international audience, you may have to translate your content into multiple languages.

A multilingual SEO strategy will make sure that your content is getting there by as many people as possible, no matter what language it’s in.

Below, we’re outlining five multilingual SEO tips for marketing translations, so your content gets seen in every language.

1. Choose Your Languages ​​Carefully
Just because your content will appeal to an international audience does not mean it will work for every international audience.

Before you begin translating your content into multiple languages, do some research. You want to determine where your audience is.

A tool like Keywords Explorer will help you find the countries that are searching for keywords related to your product or service.

This will help you determine where you should be marketing your product into.

2. Use the Right CMS for Your Multilingual SEO
Not all Content Management Systems are created equal. This is especially true when it comes to a website with content in multiple languages.

You want to find an open source CMS with a shared database.

A shared database will let you update all versions of your site at once.

For example, if you update something on the English version of your site, the same update will be made to the French language version.

Not having to make each individual change will save you time. It will also ensure consistency, which is important for successful multilingual SEO.

3. Have the Right Translation
If you want to appeal to an international audience, you have to speak their language – literally.

Having a sloppy translation or a translation that does not make sense can make your site seem unprofessional. That will ultimately hurt your brand.

Using a professional translation service is the best way to ensure the quality of your content across multiple languages.

Click for more information about multilingual services and how to build trust with your users utilizing different language options.

4. Create Separate Pages for Each Language
Trying to put every language for your content on one page is terrible for both your SEO strategy and your overall user experience.

Search engines can only index one page at a time, and you want them to do so.

Building a separate page for each language also makes it easier for the user to navigate to the right page for them.

They’ll feel that their experience is a priority, which will make them more like to use your product or service.

5. Write the Right Content
If you are targeting an international audience, the writing on your site is important.

Do not translate your content just to translate it. You want it to have value for an international audience.

Support your multilingual SEO strategy with content that an international audience will have a genuine use for, and your audience will grow across the globe.

Get Started Now
Creating a site that will have value for an international audience is a big project. From the type of content to the SEO that will promote it, there is a lot to think about.

If you do it successfully though, you will open yourself up to new customers and clients across the globe.

Find Out What Is Fashion Marketing So You Can Cut Out The Competition

 

The fashion industry is massive, bringing in $ 1 trillion in gross revenue per year.

Yeah, that’s “trillion” with a “t.”

So what is fashion marketing? It’s the outreach you’ll need to separate your product from the competition and succeed in the cutthroat retail industry in the world.

Here are a few tips to help you get started and get an edge on the competition.

Have a Great Product and Know Your Niche
It all starts here, right?

A lot of people sell underwear, so if you’re selling underwear, it’s better to have something that sets it apart from the competition.

Better materials. A great story. An amazing fit.

Whatever the product is, you need to know what you’re selling and how it stacks up to the competition – so do your research before you develop your marketing plans.

It does not matter if you’re asking folks to “Click Here” to buy grillz or selling winter parkas. All successful fashion marketing starts with knowledge of the product and research on the marketplace.

That’s the first job of your newly minted marketing team (even if it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of just what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads pretty much all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing if not aan image-first industry. Studies have been shown that the first person has purchased an item of clothing after seeing it on Instagram.

If you hate social media, sorry – it’s critical you learn to love it or hire someone who does.

Find Great Influencers in Your Niche
Speaking of people who take to social media like proverbial fish to water, influencer marketing has become a huge part of what is fashion marketing in 2017.

What is it?

Put simply, influencer marketing is when a company or brand contracts with someone who has a huge, established social media presence in their target niche to promote a product.

It’s basically a celebrity endorsement for the 21st century.

Just how important is it? More than six in 10 fashion companies made the influencers part of their marketing strategy in 2016, with another 21 percent planning on incorporating it in 2017.

Do not Forget Your Ground Game
Social media is good to talk about because it’s accessible anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Showcase your collection. Do a trunk show. Co-sponsor an event.

The key is to have your digital marketing game set up so that you can face in the digital space with website, email, social media, and so forth.

The ground game is an opportunity for people to get a tactile experience, see the product, touch the product-and also an opportunity for you to have the product engage in an ongoing dialogue with the brand before they buy.

What Is Fashion Marketing? That’s up to You
With this much competition, the most important thing is to stand out. Take risks.

Some brands do their marketing through e-mail only. Some do massive stunts.

Others simply stand by their terrific product, tour the country doing shows, and rely on word of mouth.

Why Recent Technology Trends Embrace Nostalgia

Why Recent Technology Trends Embrace Nostalgia

If you take a moment to rethink your childhood, chances are you will be filled with memories. Maybe you can smell your mother’s home cooking, or you can hear your dad snoring in the living room when the TV is on.

Nostalgia plays a huge role in our lives, even as technology continues to advance at a higher rate.

This is not necessarily a bad thing. Science famous media studies Marshall McLuhan states that the technology will lead to a global village. And he’s right!

We went around with a small computer in our pocket so we could communicate with anyone in this world.

So why is nostalgia selling better than ever, especially in the tech world?

Read on to find out why it is a big factor in the market today. Why Recent Technology Trends Embrace Nostalgia

Why nostalgia
There are several main reasons why nostalgia is such a hit. But eventually, he spun to create an emotional bond.

For example, many people hear the words of Spice Girls and Pokemon and immediately think of the 90s. This brand is almost identical to their time period.

If you’re still in doubt, let’s take the latest example. Last year, Nintendo set the marketing world on fire with the introduction of Classic NES.

This is basically a miniature version of the famous 1980s Nintendo Entertainment System. It’s sold out soon. The store can not keep the goods, and Nintendo has to deal with supply issues.

People are really crazy about it.

But why is everyone trying to get one of these gadgets on their TV spot? However, a quick Google search shows that most of these games can already be achieved in a dozen ways.

Classic NES succeeds because it goes back to an era of simplicity. Even device boxes use some original colors to remind past users.

At the end of the day, it’s called nostalgia: memories and emotions. We want to connect with the past while enjoying the convenience of modern technology.

Sometimes Simplicity is better
If emotion is one half of the answer, simplicity is undoubtedly the second half.

Last year, Nokia announced it would bring the Nokia 3310 back to market. If you are in your 20s, you may have one of these bricks to take you through your adolescence.

Sure, this is a confusing move, especially since the phone functions on 2G technology in the 4G world. But let’s face it, you see the phone and know exactly how to operate it.

There is no need to be online just to know how to access certain settings. Everything is presented front and center in a simple user interface. Why Recent Technology Trends Embrace Nostalgia

Most brands embrace the future with waterproof mobile phones and advanced devices. But Nokia takes the opposite approach. So much so that most of their marketing strategies revolve around Snake games.

Is this a smart move? Correct. After all, this article discusses the phone in depth, that’s what Nokia wants.

Nostalgia is about marrying simple technology in a modern way. It creates a strong sense of emotion that immediately makes the product stand out.

And at the end of the day, who does not want to go back to the good old days?

Can Marijuana Slow Your Brain’s Aging Process?

Less than 10 years ago, marijuana was illegal everywhere in the United States. Yet, today more and more states are recognizing the medicinal benefits of marijuana. And legalizing it.

As marijuana becomes more acceptable, more studies have been done and the news is astounding. Why? Because new studies show that medical marijuana can actually slow down your brain’s aging process.

Excited? Read on.

How Does Medical Marijuana Slow Aging?
As everyone knows, with the increase of age, our memory performance decreases. It’s just a natural side effect of getting older. Or is it? Do humans have to accept getting older or is there something to be done?

This latest research, by scientists from University of Bonn and Hebrew University, shows that humans may be able to help prevent brain function from slowing as they grow older.

How?

THC, or tetrahydrocannabinol, the main psychoactive ingredient in marijuana has been shown to boost memory, learning, and cognitive function in older mice.

It is important to note that the dosage of THC administered to the mice was so small that there was no intoxicating effect on them.

How Was the Experiment Performed?
There were three testing groups of mice used while conducting this scientific experiment. Each group represented mice at a certain age. The experiment lasted approached four weeks.

The three groups used were 2 months, one year, and 18 months. Some mice were given a placebo while other mice were given small doses of THC.

Each group of mice solved a water maze.

The mice were tested for:

Learning Capacity
Memory Performance
Orientation Skills
Recognition of Other Mice
What Were the Results of THC with the Test Groups?
After four weeks of conducting this experiment, the results were astonishing.

Researchers found that:

18 Months With No THC: Older mice who were not given THC during this experiment showed difficulty recognizing familiar objects. They also experienced difficulty navigating the maze.
18 Months With THC: Those very mice who were given THC actually scored very similarly to the younger, more vibrant mice. And they did so for an entire month after the dosing stopped.
However, the youngest group of mice who were administered the THC appeared to decline in their cognitive abilities.

Why? Because both under stimulation and over stimulate is harmful. Meaning that in young mice, the endogenous cannabinoid system is already pretty active so adding THC simply overstimulated the mice until their cognitive function declined. The same is true for young people.

One wonders what impact is going to be on current cannabis stocks.

What Do These Findings Mean?
“The treatment completely reversed the loss of performance in the old animals,” Prof. Andreas Zimmer from the Institute of Molecular Psychiatry at the University of Bonn and member of the Cluster of Excellence ImmunoSensation.

Great, THC reverses loss of performance in old animals, but what does that mean for humans?

It means that THC is stimulating the brain’s endocannabinoid system.

What is an Endocannabinoid System?
The endocannabinoid system is a biochemical pathway that slows down with aging. It’s located within the brain, spinal cord, and peripheral nervous system. Its receptors help regulate memory, mood, appetite, and pain.

The human body actually makes its own cannabinoids. They help regulate what is being neurotransmitted. When THC is inhaled or ingested into the system, it competes with the body’s own cannabinoids for the receptors.

This is what leads to changes in which signals are released.

This study is sure to lead to more studies on the myriad health benefits of medical marijuana.

Your Guide to Barging on the Canal de Bourgogne

Your Guide to Barging on the Canal de Bourgogne

The Canal de Bourgogne in Burgundy is often revered as one of the nicest canals to navigate in France, with beautiful scenery that features charming French houses and colourful greenery. There are lots of historical sites to visit along the way too, including cathedrals, abbeys and markets. Length and Route
This 242-kilometre-long waterway connects Burgundy to Paris. If you want to expore the canal on a barge holiday in France, I would recommend travelling on the Saône Tiver from Saint Jean de Losne to Dijon, before winding down towards Monereau, passing through Yvonne, to finally reach the Seine. History and Feats of Engineering

 

Conceptualised in the seventeenth century, this canal is an incredibly well thought-out chef d’oeuvre of engineering, perfect for your barge holiday in France. The waterway opened in 1832 and took over 50 years to build. It features 127 locks, the most impressive of which is at Pouilly-en-Auxois. This lock is continuously filled by an underground reservoir via a tunnel system; it serves as a watershed from which the water flows both towards Dijon in the south and towards Migennes in the north.

The canal boasts many ingenious features. Its best one, though, is the tunnel which links the Pouilly-en-Auxois lock with the small port of Escommes. It is a very narrow two-and-a-half-mile-long underground passageway that was dug out from the rock in the early nineteenth century. Even today, it remains an essential connection between the north and south of France. Attractions en Route

The great thing about a barge holiday in France is that the canal wends its way through a number of beautiful French cities, giving you time to explore their history and soak in a little local culture. Cruising along the Canal de Bourgogne allows you to explore the Northern and Southern areas of the region.

In the north, be sure to visit the Abbaye de Fontenay. Though founded in the early 1100s, its structure has been incredible well-maintained with its cloisters, scriptorium and dormitories still intact. It’s a breathtaking piece of architecture, and now that it is a UNESCO World Heritage Site, even its gardens and ponds retain their original glory.

As you travel further down south, you’ll want to visit the monumental Notre-Dame de Dijon. It’s a Gothic-style church with an ornamented façade that boasts gorgeous columns and archways, as well as the typical gargoyles. Inside, you’ll find lovely colourful stain-glass paintings. Both edifices are an unmissable time capsule, the first providing unrivalled insight into Cistercian life and industry, while the second lets you revisit French Catholic practices.

If you have time, you should also stroll through Dijon’s market. It wouldn’t be a barge holiday in France without sampling French wines, local cheeses and artisanal breads. There are also pâté and terrine stalls that are worth a visit, as well as local delicacies like snails on offer. Make sure to try Dijon’s famous mustard and take some back with you as a souvenir. It’s a real treat for the tastebuds!

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury itineraries for a barge holiday in France and other great destinations. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Ski in the New Year at These Top Resorts

Ski in the New Year at These Top Resorts

New Year’s Eve is supposed to be the biggest party of the year, but too often it is a let-down and no different to your average night out. This year, why not see out 2017 with a bang by jetting off for an exhilarating ski break? Ski resorts are superb places to see in the New Year as you can shred the slopes and then party till the early hours in the fresh snow under an endless blanket of stars. This certainly beats paying to go to the local pub back home!
There are plenty of great resorts around Europe that have wild New Year’s Eve parties and excellent skiing, but here are a few of the best:

 

Meribel

Meribel is always a cracking place for New Year and a favourite with Brits. The parties kick off with a cool torch-lit descent to the Chaudanne area where there is an enormous fireworks display. You are spoilt for choice for epic parties after this, and a lively atmos-phere sweeps across the entire resort. Le Rond Point is a popular spot if you want to see in 2018 by dancing until the early hours, whilst Le Poste de Secours is the place to be for cocktails. Jacks and Dicks Tea Bar are also worth checking out.

In terms of skiing, Meribel has lots of great runs and easy access to the 600km slopes across Le Trois Valleys – perfect!

Tignes

The NYE parties at Tignes are legendary and the best choice for raucous party animals. They host the biggest free outdoor party in all of Europe, as the resort is transformed into a mammoth open-air music festival that goes on well into January 1st. Thumping tunes, fireworks and fire displays in the snow under the stars is the perfect way to end the year! Tignes always pulls huge names too, such as David Guetta and Joachim Garraud.

What better way to cure your hangover than hitting the slopes? Tignes has excellent conditions, 150 km of local slopes and access to Val d’Isère if you wish.

Val d’Isère

Val d’Isère is, in my humble opinion, the prettiest town in the Alps and a great setting for a special New Year’s Eve. It is home to many excellent bars, pubs and clubs, so you should easily be able to find something that suits your taste for the big night. Places like the Doudoune Club pull big names and even rival some UK clubs! Additionally, the town centre is an amazing place to be when the clock strikes 12 as everyone comes together for a grand countdown and champagne showers.

As most of the slopes being above 2500m, there will be terrific skiing on offer here too.

Mayrhofen

Mayrhofen in Tyrol, Austria is another popular destination for NYE thanks to the variety of options on offer. It is home to lots of cool establishments, most notably the Ice Bar and Gasthof Bruecke which both have wild NYE parties with live music and dancing on tables deep into the new year. Another reason that I recommend Mayrhofen is the New Year’s Eve train, which is a party train from Jenbach to Mayrhofen which stops off for live music and drinks at each stop! There is also a horse-drawn carriage procession to the snowy racecourse on New Year’s Day (if you’re not too hungover!).

Mayrhofen also has 159 km of piste and features Austria’s steepest run – Harakiri.

Any of these resorts would be a superb choice for an unforgettable New Year filled with snow, skiing, partying and joy. Shuttle Direct can get you, your troops and all your ski gear to any of these resorts with ease, so you can sit back and start planning how to bring in 2018!

The First Step to the Rest of Your Life: Choosing the Right Learnership

Tired of unemployment? Sick of taking whatever job you can get? Ready to start making your own decisions to control your future?

Like many people, picking the right career for you is no easy task. But we have something that can help.

You might have heard about learnership programs but wondered if it’s right for you.

A learnership is a work-based program where you can study and train for gaining valuable on-the-job experience.

Most people find that the practice is the best way to gain new skills.

Learnership programs are great for anyone interested in securing their future and getting the job of their dreams. Read on to learn how to choose the right learnership program for you.

Choosing the Right Learnership
What’s going to be the right career for you? What’s going to make you happy for many years to come?

The answer is different for everybody.

Check out the available learnerships for 2017.

These are a few things you can do to help you figure out what the best career and learnership will be for you.

Learn More About Yourself

If you do not already know what kind of industry you are interested in working in, this is a great first step.

Even if you have a degree, take the time to learn your strengths and work preferences is helpful.

The goal in any career is to enjoy it as much as possible for as long as possible.

A common way to take online self-assessments.

There are tons of free online assessments you can use and many go into very detailed information. You might be surprised by what you learn.

Another great way to find out what work personality fits best with hire a career development professional.

Hiring a professional can be expensive but sometimes your library library will offer career planning services for free. So make sure and look into all possible resources.

Research Your Industries

Once you have gained some good information on your personality and preferences, you should be able to build a list of ideal industries and maybe even positions that would work for you.

Take that list and start researching. You can make pros and cons lists for each position you are interested in and try to whittle down your list to a few of your top choices.

Once you’re working in an industry, you’ll be most likely to be constantly learning about it and staying up to date on changes and new technologies.

Deciding which industries in your list are interesting enough to you that you will not mind constantly learning about them is a good idea.

Find a Mentor

Now that you have an idea for what you think you may be working in, you can find a mentor already working in your ideal job. You can find someone through social media or industry-specific networking sites.

Building a relationship with a mentor in your desired industry and interviewing them is a great way to gain a personal view of what your daily work will be like.

And as you get to know this person better, they might be able to help you.

These are just a few easy steps to choosing the right learnership for you. The best step you can take in changing your life is to jump right in and start working.

Why the Latest Tech Trends Are Embracing Nostalgia

 

When you take a moment to think back to your childhood, you’re likely flooded with memories. Maybe you can smell your mom’s home cooking, or you can hear your dad snoring in the living room as the TV drones on.

Nostalgia plays a big role in our lives, even as technology continues to advance at a faster rate.

This is not necessarily a bad thing. Famed media studies scholar Marshall McLuhan states that technology would lead to a global village. And he was right!

We walk around with small computers in our pockets that let us communicate with anyone in the world on a whim.

So why is nostalgia selling better than ever, especially in the tech world?

Read on to find out why it’s such a big factor in today’s market.

Why Nostalgia?
There are a few key reasons why nostalgia is becoming such a hit. But ultimately, it revolves around creating an emotional hook.

For instance, many people hear the words Spice Girls and Pokemon and immediately think of the 90s. These are synonymous with their time periods.

If you’re still skeptical, let’s take a recent example. Last year, Nintendo set the marketing world on fire with the introduction of the NES Classic.

It was essentially a miniature version of the famous 1980s Nintendo Entertainment System. It sold out immediately. Stores could not keep the thing in stock, and Nintendo was forced to address supply issues.

People went absolutely crazy over it.

But why is everyone trying to get one of these gadgets on their TV stands? After all, a quick Google search shows that most of these games are already attainable in a dozen or so ways.

The NES Classic succeeded because it hearkened back to an era of simplicity. Even the device’s box used some of the original colors to remind users of the past.

At the end of the day, that’s what nostalgia is banking on: memories and emotion. We want ways to connect with our past while enjoying the convenience of modern technology.

Sometimes Simplicity is Better
If emotion is one-half of the answer, simplicity is undoubtedly the second half.

Last year, Nokia announced that it would bring the Nokia 3310 back to the market. If you’re in your 20s, you might have one of these bricks to get you through your teenage years.

Sure, it’s a baffling move, especially since the phone functions on 2G technology in a 4G world. But let’s face it, you look at the phone and know exactly how to operate it.

There is not a need to head online just to figure out how to access certain settings. Everything is presented front and center in a simple user interface.

Most brands are embracing the future with waterproof phones and powerful devices. But Nokia is taking the exact opposite approach. So much so that a big part of their marketing strategy revolved around the Snake game.

Is it a smart move? Absolutely. After all, this article is discussing the phone in depth, which is exactly what the Nokia wants.

Nostalgia is all about marrying simple technology in modern ways. It creates a strong sense of emotion that once makes a product stand out.

5 Most Shocking Meth Lab Explosions in History

Breaking Bad aired its finale in 2013. You’d think that it’s gonna get the right to decline.

Unfortunately, the manufacture of this deadly drug continues, and it continues to claim the lives not only of those who are addicted to the drug, but those who make it.

Unlike weed, there is nothing funny or entertaining about crystal meth.

Meth lab explosions are a tragic but all-too-common experience. Here’s a chilling look at some of the worst ones:

1. Locke, NY, 2014

Nine people in Upstate New York was charged in connection with the death of a man who died from injuries he sustained during a meth lab explosion. Four of the individuals arrested by the Cayuga County District Shawn Perrault, 47-year-old Shawn Perrault.

Authorities say that Perrault was actively cooking the methamphetamine in a mobile home when an explosion set the home, as well as a nearby barn, on fire. Perrault sustained major injuries, from which he died nine days later.

Perhaps most tragic of all? Three children were in the mobile home at the time of the incident.

2. Evansville, IN, 2011

In one of the worst meth labs explosions in recent history, three people were injured and two killed when a private home blew up. Two neighboring houses were also damaged and had to undergo hazmat cleanup, while the house in question had to be leveled,

In addition to the two fatalities and three adults who were injured, a child was also taken to a nearby hospital for treatment.

A neighbor who witnessed the explosion stated, “You feel it over your whole body – through your bones.”

3. Milton, FL, 2004

Heather Raybon is among the most notorious victims of meth lab explosions. She suffered severe, disfiguring facial burns during the initial incident, and has since undergone a number of plastic surgeries. Nevertheless, her face remains a shocking testament to the dangers of cooking methamphetamine.

Raybon was arrested several times after the explosion, once in 2009 when police raided a trailer on a warrant for her alleged boyfriend, William Hindall.

Hindall, 30, and Raybon were both charged with trafficking methamphetamine, possession of felony drug equipment and possession of chemicals necessary to manufacture the substance.

4. Lakeland, FL, 2012

In one of the most alarming meth lab explosions, a driver was killed while attempting to make meth from his moving vehicle. The body of 36-year-old Clifford Ellison was found inside his overturned car, along with evidence of a mobile, “shake-and-bake” meth kit.

This method of creating the drug involves mixing chemicals in a bottle, then shaking it. In Ellison’s case, the result was an explosion that drove shards of glass into his neck, killing him and causing the car accident.

5. Allegan, MI, 2011

Dennis Letts had been burned once before while attempting to manufacture meth, but a second incident frightened him into sobriety.

The explosion set Letts, then 28, on fire after throwing him 17 feet. He then burned for an estimated 90 seconds before a friend doused the flames with a fire extinguisher.

The skin on his chest, arms, and face, he said, was melting “like hot wax.”

Meth Lab Explosions Can Be Stopped
There are many dangers associated with crystal meth, both its manufacture and its use. To learn more about actions, visit the Community of Anti-Drug Coalitions of America website.

3 Main Themes for Learning English Tour to London

3 Main Themes for Learning English Tour to London

When experienced in the right way, the capital of England is one of the vast and profound classrooms. A British study visit to London is the most exciting way for teachers to bring a vast art, history, and cultural pottery to life for students, and the opportunity to stimulate young hearts and minds outside the classroom is fun and privilege. 3 Main Themes for Learning English Tour to London
Learn English Travel to London

However, by its nature, planning an educational visit to London can be a challenge in itself, with the temptation to see as much as possible in a limited time potentially overshadowing the quality of the experience. Signing up a special tour operator to create a travel plan based on the chosen theme is the best way to ensure a focused schedule.

Here are three suggested themes for those planning a visit to the capital on a UK study tour.

Investigating Politics & History at the Parliament Building

The journey to the seat of the state government has the capacity to actualize British political history and intrigues in a brilliant context. Exploring the Houses of Parliament can inspire students in various aspects of the governance process, from the passionate debate, to the thorough responsibility of British citizenship.

Students can explore buildings, meet local lawmakers, visit observation galleries to see Lords or lawmakers in debates, and participate in workshops related to law-making, campaigning, rapid debate and voting. In addition, the area around the House of Parliament is home to a number of other important historical sites, including Westminster Abbey, Jewel Tower and Parliament Square.

Explore the Science & Nature at the Natural History Museum

The Museum of Natural History can be somewhat less prominent than the cultural giants of the British Museum and the National Gallery. Its simpler size does not at all diminish its educational value and provide multi-faceted goals for students of all ages. 3 Main Themes for Learning English Tour to London

The building where the Natural History Museum is located is one of the best neo-gothic architecture examples in the city, and its majestic entrance façade is the realization of Alfred Waterhouse’s vision of creating a ‘cathedral to nature’. An impressive exhibition in the form of an expansive collection relating to nature, provides much inspiration for discussions with and among students.

The nearby South Kensington museum area is also home to some great educational sites, including the Science Museum, the Royal Albert Hall and the Albert Memorial.

Soak in Literature & Drama at the Shakespeare Globe Theater

There is no better way to bring dusty works from Bard into a sharp contemporary context for younger groups rather than through visits to the iconic Globe Theater. A visit to the theater gives young people a deeper appreciation of the timeless text of Shakespeare and lets them see Elizabeth’s theater experience in a new light. Through workshops on site, students can explore aspects of the playmaker’s theme, and learn what goes on behind the scenes to start a theater performance. 3 Main Themes for Learning English Tour to London

The surrounding area also provides an opportunity to visit the original Globe sites and archaeological sites unearthed from the city’s first Tudor theater, the Rose Playhouse.

Basing a UK school tour on a themed trip can provide an excellent foundation in many subjects for young people in an easily digestible, educated and entertaining way.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in English study tours for school and youth groups, as well as travel to destinations in Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. 3 Main Themes for Learning English Tour to London